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Clodia - Branding Concept
The goal was to create a luxury minimalist design, with an emphasis on distinctive fashionable letterforms that would compliment the intensity and strength of a contemporary cosmetic company. From the start, I was looking for a sophisticated, modern beauty-focused image that could be applied through all of Clodia’s products. I designed a complete font family exclusively for this brand that has low contrast between stamps to serve a timeless, clean and modern fashionable look. I also designed a perfume bottle based on the structure of the letterform “O” to convey a sophisticated luxury form that enriches the brand image even further. Using a high contrast of black and white combined with a custom typeface ensures that the brand is visually elegant and fundamentally timeless.Branding, Packaging, Typography2012 -
Violette Chocolatier - Branding Concept
The objective of the project was to design a classic and memorable identity that can portray a strong visual brand for Belgian Chocolate Company. My intention was to create solid identity that is practical, clean, and consistent through all applications. Violete’s visual identity represents what a company is in relationship to their products and philosophy. I used an Art Nouveau style since the company was established during that time. I used Alphonse Mucha’s work (1860–1939) as an inspiration for designing the company logo.Branding, Graphic Design, Packaging2012 -
This branding manual covers the visual guidelines for the Violette Chocolatier. It also provides a complete guide to Violete’s logo, symbols and photography, as well as branding rules that must followed when representing the Violette Company, departments, and stores. It is representative of my various passions and expertise as it includes photography, logo, typeface, packaging, stationery systems and book layout.Branding, Graphic Design, Photography2012 -
Branding Concept
A strong powerful look was needed for Torro. The emblem (bull) is stylized to portray power and attitude. The identity was built on classic racing associations of speed and colors, with a focus on a red and yellow color palette. The typeface and supporting icons created a contemporary language.Branding, Graphic Design, Photography2012 -
This project is a concept re-branding of Erie Cafe in Chicago.
I eliminated “Café” because for most new customers, the word doesn’t resonate with a steakhouse. I chose a bold typeface with its shape and letter cutouts standing for Erie’s “steak cut all above.” Black and white color represent the old fashioned atmosphere and decor of the steakhouse. The entire brand is about color, layout and typography - the type becomes the brand and the brand becomes the type. My concept represents the possibilities restaurants have today, such as their own wine label or packaging.
Many restaurants think if they have a logo, they have a visual brand identity. Certainly, a logo is important, but establishing an effective visual identity requires much more. To be remembered, a visual identity must resonate and connect with customers. They should not only recog¬nize your logo, but in every visual aspect, know who you are and what your brand is all about. With Chicago restaurant numbers increasing, the need for each restaurant to establish a unique and distinctive brand identification is paramount. I strongly believe that a unified and original visual branding can increase restaurant revenue, solidify a presence in the community and build a name that patrons will remember.
Branding, Graphic Design, Typography2012 -
Branding Concept
For this project I designed the logo with clean sans serif lowercase type. I modified the kerning to strengthen the contemporary look of the logo. My main objective was to create the visual brand through food photography. I carefully stylized all of the photography in order to capture a healthy, homemade and creative cooking style of Café Ritto.Branding, Photography2012 -
Minbal – New Identity for Recording Studio (school project)
I was asked to redesign an existing logo and create an identity for a Chicago-based recording studio. I redesigned the logo as a strong memorable icon, while integrating recording and music elements in an engaging way. For the print material, I intentionally worked only with graphic elements from the logo to reinforce the brand further. The new identity design helps position the recording studio as a technically advanced, contemporary, sophisticated entity. The logo consists of control buttons and speakers.Branding, Graphic Design2012 -
Event identity redesign (school project)
My intention was to create a fun and festive identity for a balloon festival in Centralia, Illinois, using easy, eye-catching graphics that make the viewer remember the image.Branding, Graphic Design2012 -
Sector Alphabet + Future Shock
The objective for this project was to create a promotional campaign based on the Alvin Toffler novel, Future Shock (1970). The project had five assignments that would promote and update the look of Future Shock. The first objective was to design custom typeface that conveys technology and the futuristic theme of the novel. The second one was to design a logo for Future Shock with the typeface. Third, create typographic poster to promote our alphabet (Sector – I did 3 variations), and create a typographic poster to present a chapter from the book (chapter – Power of Style). The fourth objective was to create a film poster to promote the documentary about Future Shock. And finally, the last one was to redesign the book cover.
Branding, Graphic Design, Typography2012 -
My goal was to create a strong visual identity that would represent the quality and Spanish style of the winemaker, or in other words, a genuinely unique experience. The color and characters on each bottle are inspired by Spanish art and culture. The animal abstract characters function as strong recognition of the brand in the ocean of wines we have on the market today.Packaging2012 -
Using hand sketches, the Ceretto wine labels were developed to represent the handmade quality of wine making. The popular description of Barolo as '"the wine of kings” inspired the label design as the image is a combined lion and human image, or, what I envision as “the king of the wine.”Packaging2012 -
Casana Winery - Wine Labels for Spanish Winery
The image on the label portrays a family heritage passed down from a father to daughter. The young, new owner wanted to revitalize the look and feel of the brand, with the intention of distributing to a wider global market. My objective was to design the label that is outside the traditional rectangle shape while still maintaining the vineyard’s rich heritage.Packaging2012 -
Branding Concept
This project was very challenging. The objective was to create powerful logo, which would clearly communicate with a men’s suit store concept and function as an international brand.Branding, Graphic Design2012 -
Atase is a minimalist sans serif typeface family with a modern feel. The rounded structure of the font provides high legibility in both text and display settings. The Atase font posseses unique qualities that are instantly recognizable.Graphic Design, Typography2012 -
The Von Atelier was developed to be a clean, contemporary and fashionable sans serif typeface family. The font was designed with low contrast between stamps to provide a timeless and elegant look both in shape and personality. Its anatomy is suitable for body text or display. The uppercase has a traditional Roman shape while the lowercase brings a truly refined, genuine, elegant look.Graphic Design, Typography2012 -
The Rina was developed to be a clean, elegant, contemporary sans serif typeface family. The Rina structure establishes unique typographic language for publication and branding purposes. Rina follows more natural curves, creating a gentle, more feminine feel. The design is functional and coherent with absolute clarity.Graphic Design, Typography2012 -
Mirego is an experimental rectangle sans serif typeface. Its cube shape provokes a look and feel of futuristic communication.Graphic Design, Typography2012 -
Foto Blog is blocky logotype with an extra bold feel. In general, Foto Blog is recommended to use as a display font and is great for clipping masks in photography.Graphic Design, Typography2012 -
Redesign of existing package from Guess (class project)
My objective was to create a new look for Guess perfume and body products that would attract the customer and stand out on the shelf. The revamp of Guess packaging needed to be presented with greater visual clarity and simplicity, and focus on female sexuality. The package was designed to evoke an experience suggesting the sexuality and desire of a Guess product. A watercolor background with feminine colors refers to fashion design drawings. An elegantly rendered female graphic underlined with an erotic sense suggests an image of a seductive women.
Packaging2012
Projects