![](https://cdn.myportfolio.com/c4783ca418e20d0abb4cf14d62cc463f/ff1ad7ab158afcca32546508_rw_1200.jpg?h=aa09d7d4c929352e71235faf7ed951f8)
![](https://cdn.myportfolio.com/c4783ca418e20d0abb4cf14d62cc463f/02d8b0dbf2d889a7ba9e38ab_rw_1200.jpg?h=a35e5f64e9d95af402bdbcc818f19295)
![](https://cdn.myportfolio.com/c4783ca418e20d0abb4cf14d62cc463f/a7093a90ebf48b62c1263186_rw_1200.jpg?h=bb0bfb2f2d5ff10dfcedbb7856e28512)
![](https://cdn.myportfolio.com/c4783ca418e20d0abb4cf14d62cc463f/1dc79883ffef3c0f245fb295_rw_1200.jpg?h=ec1cb20dd15f1f352a3d7335da1beaa9)
![](https://cdn.myportfolio.com/c4783ca418e20d0abb4cf14d62cc463f/83d4a93bc382e3ae6667ec73_rw_1200.jpg?h=3a44b63273d86604ed2871cafd3a65bd)
Branding Concept For this project I designed the logo with clean sans serif lowercase type. I modified the kerning to strengthen the contemporary look of the logo. My main objective was to create the visual brand through food photography. I carefully stylized all of the photography in order to capture a healthy, homemade and creative cooking style of Café Ritto.