CS Limo - Branding

CSlimo (Chicago Scene Limousine) is a Chicago based limousine company that provide full charter service through fleet of several town cars, limousines and German luxury cars. I was tasked to develop CSlimo’s brand from logo to print and digital media. I set out to design minimal identity with focus on sophisticated black and white theme. My main objective was to design solid typographic logo that represents German and American luxury cars. I did extensive researched on automotive type in order to create authentic car style logo. The final logo becomes the foundation for the identity of the brand. For rest of the brand I have carefully designed each element, from layouts to business cards, in order to serve casual personality across a whole identity.